In order to increase productivity, users need to be reached not only at the right time, but in the best possible manner. Presence allows human latency to be greatly minimized by dynamically alerting the contacting party of the best method to use to reach a user at a given time.

Presence allows users to automatically alert the contacting party if they are in a meeting, on a phone call, or are out of the office, so precious time is not wasted trying to locate them needlessly. This allows users to broadcast their current activity to allow for better communication with managers, team workers, and partners.

Presence is dependent on deploying a well governed unified communications platform supported by SIP solutions. Organizations often are able to deploy these solutions as part of an infrastructure integration initiative, which not only increasing productivity, but also reduces operational expenses.